These are the main types of e-commerce sorted by sender and receiver
• B2B (Business-to-Business)
• B2C (Business-to-Consumer)
• C2B (Consumer-to-Business)
• C2C (Consumer-to-Consumer)
BUSINESS TO BUSINESS (B2B)
A modality that can be either open to all interested parties or restricted to a number of delimited, pre-qualified entities (private electronic market).
Examples of businesses that trade with other businesses are consulting firms that solve problems for other companies or suppliers selling to retailers.
BUSINESS TO CONSUMER (B2C)
Also called direct-to-consumer, it is a model that includes online businesses selling directly to the general public. To do so, sites and apps tend to resemble catalogues and use shopping cart software.
In order to improve customers’ browsing and buying experience, the website/app should have a simple, clean and attractive design. Not everyone is skilled in IT or has enough time/energy to learn.
CONSUMER TO BUSINESS (C2B)
This modality consists of consumers creating value that businesses can make use of. Examples of it would be:
• Businesses posting a project proposal or necessity online. After reviewing it, interested individuals apply for the project and the most suitable offer is chosen.
• Users including sponsored links in blogs, forums and social media profiles.
> Sometimes, similar actions are not necessarily paid: e.g., users reviewing products online or posting suggestions for product development or modification.
C2B help bring together consumers and businesses by giving them a platform to converge evenly.
CONSUMER TO CONSUMER (C2C)
This way of doing business entails customers doing business with each other, with no visible middlemen in the transaction process.
In this case, businesses act as providers of the environment in which the transaction takes place (usually charging a fee), which often takes the form of marketplaces (eBay, Facebook, Vinted) or Internet classifieds boards.
Another important aspect of this modality is C2C marketing: satisfied users generate – highly trusted – product reviews and recommendations for family and friends.