The ESMERALD training curricula: COVID micro and SMEs response toolkit

2022-11-09

 

 

 

Evidence from the ESMERALD project transnational analysis (https://esmerald.eu/report.php) indicates that the European SMEs need innovative and appropriate training that takes account of renewed risks and enables them to face new challenges and reap the benefits of new opportunities.

 

The ESMERALD project partners carried out a detailed and very comprehensive report which highlighted:

 

• social, psychological, political, institutional and economic factors are important for resilience and maintaining the competitiveness of SMEs in the COVID-19 pandemic.
• remote work, public aid and flexible work arrangements were particularly important in the event of the COVID-19 outbreak;

• The development of new technologies in SMEs is a necessity

 

The main areas of the ESMERALD training material are (i) Online / digital marketing / cyber-security; (ii) E-commerce / Financing (iii) Digital Well-Being.

 

All partners of ESMERALD elaborated the training content, constituting the “COVID micro and SMEs response toolkit” (intellectual output 3) of the project, which tackle the following educations areas:

 

 

Area

TOPIC

Developed by:

1. Online / Digital Marketing / Cyber-Security
  1. Maintaining the new online clientele and accommodating the needs of digital and non-digital generations

South-East European Research Centre (SEERC)
  1. Increasing the level of customer service

South-East European Research Centre (SEERC)
  1. Focusing on listening to customers

South-East European Research Centre (SEERC)
  1. Ways of building strong relationships with clients and meeting their various needs

South-East European Research Centre (SEERC)
  1. Implementing the omnichannel model and increasing convenience

Internet Web Solutions (IWS)
  1. Increasing the level of security of online transactions

Internet Web Solutions (IWS)
  1. EU Framework and Resources for Cybersecurity of SMEs

Institut de Haute Formation aux Politiques Communautaires (IHF)
  1. Business models based on flexible organizational structures - implementation of new technologies, digitization strategy

Mercatus et Civis Foundation

 

 

 

2. E-Commerce / Financing

 

 
  1. Use of cloud computing solutions

Internet Web Solutions (IWS)
  1. Development of new e-commerce / m-commerce channels

Internet Web Solutions (IWS)
  1. Use of cashless solutions

Cracow University of Economics (CUE)
  1. Value proposition in post-pandemic business models: innovative approaches to marketing

IDP European Consultants

3. Digital Well-Being

 

 
  1. Workload and the quality of work organization

South-East European Research Centre (SEERC)
  1. Health and work-life balance disorders

University of Dubrovnik (UNIDU)
  1. Psychological needs and mental well-being

University of Dubrovnik (UNIDU)

 

 

 

4. Smart Work / Digital Nomads
  1. Remote work regulations and practice of using them

Cracow University of Economics (CUE)
  1. Flexible solutions in working time

South-East European Research Centre (SEERC)
  1. Special suspension of some social employer’s obligation

Cracow University of Economics (CUE)
  1. State aid to co-finance the jobs

Cracow University of Economics (CUE)
  1. Net-iquette in business contexts

Institut de Haute Formation aux Politiques Communautaires (IHF)
  1. Work-Life Balance in Tele-Working Settings

IDP European Consultants
  1. Available state aid for entrepreneurs - tailor-made solutions + where to find them

Mercatus et Civis Foundation

 

 

 

 

The full training curricula is available in multilanguage version and open-access format via the official Open Educational Resource Platform of ESMERALD: https://esmerald.eu/toolkit.php