Trainings

All our courses


Use of cloud computing solutions

Cloud Computing allows on-demand remote access to IT resources from a network of external sources (servers) via the Internet. Files or apps on the Cloud can be uploaded, downloaded, shared or modified by any authorised user.

Plus, this file storing technology is secure both software and hardware-wise, also serving many purposes: specific apps, internal network and database management, media access, computing power, storage…

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Development of new e-commerce / m-commerce channels

E-commerce is the activity of buying and selling goods or services using the Internet, while m-commerce refers to those transactions done using mobile phones and similar devices.
E-commerce and M-commerce open new business-consumer relations and business opportunities.

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Implementing the omnichannel model and increasing convenience

Omnichannel is a model that aims to give customers a tailored experience via a variety of communication channels, to turn visits into sales. It enables a wider range of opportunities to get in touch with potential customers.

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Increasing the level of security of online transactions

Online transactions are on the rise. They have increasingly become part of our lives, to the point that, nowadays, anything we imagine can be bought online.

Despite doing on average several transactions a week, average users might not know vital information on how to safeguard their security when buying or selling online and stay away from all kinds of cyberthreats such as identity fraud, theft, or malware.

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Net-iquette in business contexts

Description
Effective online communication is crucial in real-life business commitments and relationships. In the digital era, business actors should master all tools for online communication such as emails, instant messaging, social media and video calls.

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Flexible solutions in working time

This session is focused on familiarizing candidates with the notion of flexible work time. Initially the term flexicurity is being presented along with its two dominant approaches. The term digital nomads is being explained as well as its advantages and disadvantages. Next the topic of mainintaing consistency is being presented followed by tips for setting an efficient work schedule. Finally, concerning how work around customer and employee needs, guidelines for its issue are being provided.

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Focusing on Listening to Customers

This session is focused on tools and techniques to actively listen to customers and the important messages they are sending to us (directly and indirectly). The focus will include both the secondary data available but also how to best collect and utilise primary data to better understand today’s customers but also tomorrow’s. Integration of effective customer listening helps to identify not only current issues but also opportunities for the future and how to pursue or resolve them as well as creating a stronger relationship with our customers leading to greater loyalty.

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Workload and the Quality of Work Organization

This session is focused on fimiliarizing students with the notion of digital workload. The types and characteristics of digital workloads are analysed as well as the topics of stress and anxiety. Also, tips for improving stress and anxiety resilience are provided. Finally, concerning how to build a quality focused digital organisation, the crucial pillars are being elaborated.

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EU Framework and Resources for Cybersecurity of SMEs

SMEs are the backbone of the European economy and they have been increasingly the target of cyber-attacks. In the last decades, the EU has increased its engagement and competencies in cybersecurity. This module will help to understand better how the EU deals with cybersecurity and which resources have European SMEs to face the challenges from cyber-attacks.

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Increasing the Level of Customer Service

This session is focused on evaluating the ever increasing pre- and post- purchase customer service requirements of both digital and non-digital customers. Today customers are more cognizant of the services provided by suppliers and most often make a decision based on this. Both digital and non-digital customer service will be looked at as well as ways of identifying customer needs and integrating these into offerings proposed.

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Ways of Building Strong Relationships With Clients and Meeting Their Various Needs

There is nothing more important in business that the relationship a company builds with its customers; companies cannot simply be an ‘island’ but must rather focus on the interconnectedness of their business with their clients. In this session the focus will be on customer relationship building which goes beyond the aspect of traditional business networking. The focus will be on co-development of product and/or services and deepening business relationships in a digital world while maintaining trust.

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Work-life balance in tele-working settings

The Covid-19 pandemic resulted in a dramatic increase in telework in Europe. Although benefiting from greater flexibility and autonomy, teleworkers often had a greater workload, with a negative impact on work-life balance.
An inadequate work-life balance in tele-working settings can have a very negative impact on workers and their wellbeing. Workers and managers should follow certain rules/recommendations to ensure a better work-life balance for remote workers.

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Maintaining the new online clientele and accommodating the needs of digital and non-digital generations

Through the pandemic, the way in which companies have adapted to their customers (current and new) has been critical to their survival. This unit will focus on digital marketing strategies to attract new customer and maintain existing ones. We will also look at the differences between digital versus non-digital generations, the differences between these generations, and how to balance the two.

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Value proposition in post-pandemic business models: innovative approaches to marketing

This compact course on marketing aims to support SMEs to define market positioning strategies. Moreover, it provides the basics to define communication strategies, engage with external public, creating and retaining value for one’s own brand.

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Psychological needs and mental well-being - Empathy in the workplace

Empathy is a complex phenomenon, and this unit, entitled Empathy in the Workplace, looks at definitions of empathy and distinguishes between different types of empathy. It also discusses employee empathy, explains the benefits of empathy in the workplace, and identifies ways to improve empathy in the workplace. Finally, it discusses empathic leadership and the characteristics of empathic leadership and empathic leaders.

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Psychological needs and mental well-being - Maintaining connection with the world around you

Our well-being is closely connected with the state of our digital environment that mediates our interaction with it, which poses pressing questions concerning the impact of digital technologies on our well-being. The term ‘digital well-being’ is used to refer to the impact of digital technologies on what it means to live a life that is good for a human being. This unit, entitled Maintaining connection with world around you, looks et the definitions of digital well-being. It also identifies ways to maintain connection with your team and rules for successful remote work communication. Finally, it determines activities for maintaining connection with world around you.

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Health and work-life balance disorders - Work-life balance disorders

Work-life balance (WLB) is a topic that is increasingly being explored and is of interest to both the organization and the individuals. Individuals benefits are better health and quality of life, what influences organizational productivity and performance. This unit, entitled Work-Life Balance Disorders looks at explanations of WLB and distinguishes between different types of WLB disorders. It also discusses and explains the benefits of WLB for both individual and organisation and identifies ways to improve WLB and reduce WLB disorders.

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Health and work-life balance disorders - Self-leadership and self-awareness

Self-awareness and self-leadership are two mutually related topics that are gaining relevance in management literature and practice. Developing self-awareness helps improving business success but also allows individuals to more easily cope with external shocks such as pandemics. It is also one of essential ingredients of self-leadership. This unit looks at meaning of both concepts and explains their relevance for individuals and organisations. Practical advices for personal self-awareness and self-leadership development are provided.

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