This compact course on marketing aims to support SMEs to define market positioning strategies. Moreover, it provides the basics to define communication strategies, engage with external public, creating and retaining value for one’s own brand.
Value proposition, marketing
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Carniel, A. (2019). The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs. https://www.albertocarniel.com/post/marketing-mix
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Magowan, K. (2019). Outcomes vs Outputs: What’s The Difference? https://www.bmc.com/blogs/outcomes-vs-outputs/
Streissguth, A. (2021). 8 Great Value Proposition Examples (+ 5 Key Takeaways). https://www.constantcontact.com/blog/value-proposition-examples/