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Stvaranje vrijednosti u poslovnim modelima nakon pandemije: inovativni pristupi marketingu (EQF: 3-5)

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Ishodi učenja

CiljeviClick to read

Na kraju ovog modula moći ćete:

Shvatiti kako poduzeća stvaraju vrijednosti
Odrediti ulogu marketinga u ovom procesu stvaranja vrijednosti
Navesti osnove marketinške strategije

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Stvaranje vrijednosti: inovativni pristupi marketingu

Vrijednost: različiti pristupiClick to read

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Varijable koje određuju vrijednostClick to read

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Obrada inputa: IPO modelClick to read

IPO model označava ulaz, proces i izlaz

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Socio-ekonomski kontekst: PEST analizaClick to read

Što može utjecati na našu poslovnu ideju?

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LjudiClick to read

Ljudi su treća varijabla koja određuje vrijednost.

Odnosi se i na internu radnu snagu i na vanjske dionike

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Marketing: definicijeClick to read

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Stupovi marketinških praksiClick to read

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Marketinški miksClick to read

Model 8 Ps može pomoći tvrtkama da pripreme svoj marketinški plan

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Marketinški miks u poslovnom planuClick to read

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Zaključci

Ključni zaključciClick to read

Vrijednost je određena različitim varijablama
Dobar marketinški plan trebao bi uzeti u obzir 8 P
Elementi marketinga imaju presudnu ulogu u poslovnom planu poduzeća

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Test Yourself!

Description:

Ovaj kratki tečaj o marketingu ima za cilj podržati mala i srednja poduzeća u definiranju strategija pozicioniranja na tržištu. Štoviše, pruža osnove za definiranje komunikacijskih strategija, interakciju s vanjskom javnošću, stvaranje i zadržavanje vrijednosti za vlastiti brend.

Keywords

Stvaranje vrijednosti, marketing

Bibliography

AMA (American Marketing Association). Definitions of Marketing.
https://www.ama.org/the-definition-of-marketing-what-is-marketing/

Carniel, A. (2019). The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs.
https://www.albertocarniel.com/post/marketing-mix

Kotler, P., & Armstrong, G. (2020). Principles of marketing. Pearson education.

Magowan, K. (2019). Outcomes vs Outputs: What’s The Difference?
https://www.bmc.com/blogs/outcomes-vs-outputs/

Streissguth, A. (2021). 8 Great Value Proposition Examples (+ 5 Key Takeaways).
https://www.constantcontact.com/blog/value-proposition-examples/

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Legal description – Creative Commons licensing: The materials published on the Esmerald project website are classified as Open Educational Resources' (OER) and can be freely (without permission of their creators): downloaded, used, reused, copied, adapted, and shared by users, with information about the source of their origin.

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Stvaranje vrijednosti u poslovnim modelima nakon pandemije: inovativni pristupi marketingu (EQF: 3-5)

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